MBA Marketing – Industry Integrated

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MBA And Masters Program

Marketing has endless scope. Since no Business can thrive without Marketing. Introducing MBA Marketing industry integrated program for best career approach. Learn from top business school and understand how best businesses work. The marketing genre provides great opportunities for creativity and innovation.

About the University : Desh Bhagat University, Mandi Gobindgarh came into existence under Punjab Govt’s Desh Bhagat University Act. The university derives its spirit of foundation from freedom fighter Sr. Lal Singh Ji; who fought for the independence of India and in 1972 his efforts of social work & his services in the freedom struggle were recognized by awarding him with “Tamra Patra” by Govt. of India, hence the name Desh Bhagat was contemplated. DBU has been established with the mission of pursuing excellence in higher education as envisioned by Sr. Lal Singh Ji.

The university’s campus is at Mandigobindgarh, Punjab – India. The University has been established with the lofty mission of pursuing excellence in higher education by providing the young students a distinct and unique combination of academic, professional and personal development.

Foundations of Management

1
Introduction to Organizational Behavior
2
Basic concepts of management
3
Decision making
4
Foundations of Management Quiz 11/1/2021
14 questions

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Accounting for Managers

1
Basic Concepts and overview
2
Understanding of Financial Statements
3
Cost Control

Basics of Marketing

1
Introduction & Consumer Behavior of Marketing
2
Market segmentation and Marketing Mix and Marketing Planning
3
Marketing organization, Evaluation and Controls

Information Technology

1
Introduction
2
MS Office
3
Memory Hierarchy

International Marketing

1
Overview of World Business and Framework of International Marketing
2
International Marketing and Environment
3
Planning for International Marketing
4
International Trade Barriers
5
International Marketing and Branding Decisions
6
International pricing policy

Financial Management

1
Introduction and overview
2
Capital Investment Decision making
3
Leverage

Management of Human Resources

1
Manpower Planning and job analysis
2
Recruitment and Training and development
3
Performance Appraisal

Marketing of Services

1
Nature and Scope of Services
2
Services Marketing Mix and Gaps Model
3
Strategy for Services

Rural Marketing

1
Concept Scope and Nature of rural markets
2
Rural Market Environment
3
Distribution

Consumer Behavior

1
Consumer Behavior
2
The Consumer Decision Making Process
3
Consumer Learning and Sociological Influences on Consumer Decision Making

Product and Brand Management

1
Product Concepts
2
Product Positioning
3
Brand Awareness

International Business

1
Introduction to International Business
2
Ethics in International Business
3
Global trade institutions

International Management

1
Global Business Environment
2
Global Logistics Management
3
Managing Across Cultures

Strategic Management

1
Introduction and overview
2
Strategic Analysis and Choice
3
Distinctive competitiveness

Operations Management

1
Goods, Services & Operations Management
2
Batching
3
Analytical decision making

Global Capital Market

1
Introduction and overview
2
European, American and Japanese Markets
3
Multilateral Financial Institutions

Advertising & Sales Management

1
Nature and Scope of Sales Management
2
Nature & Scope of Advertising Research
3
Advertising Budget

Retail Management

1
Introduction and overview
2
Store Location and Layout
3
International Retailing

Customer Relationship Management

1
Introduction to CRM
2
CRM Strategy
3
CRM Models

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Enrolled: 2156 students
Duration: 2 Years
Lectures: 60
Level: Graduate