Top MBA College in India | Business Management | MBA Program
MBA Marketing – Industry Integrated
Back to Dashboard

Hey there, great course, right? Do you like this course?

All of the most interesting lessons further. In order to continue you just need to purchase it

Get course
- Or - Enroll with Membership

Course sections

Section 1
Foundations of Management
1
Introduction to Organizational Behavior
2
Basic concepts of management
3
Decision making
4
Foundations of Management Quiz 11/1/2021
14 questions
Section 2
Accounting for Managers
1
Basic Concepts and overview
2
Understanding of Financial Statements
3
Cost Control
Section 3
Basics of Marketing
1
Introduction & Consumer Behavior of Marketing
2
Market segmentation and Marketing Mix and Marketing Planning
3
Marketing organization, Evaluation and Controls
Section 4
Information Technology
1
Introduction
2
MS Office
3
Memory Hierarchy
Section 5
International Marketing
1
Overview of World Business and Framework of International Marketing
2
International Marketing and Environment
3
Planning for International Marketing
4
International Trade Barriers
5
International Marketing and Branding Decisions
6
International pricing policy
Section 6
Financial Management
1
Introduction and overview
2
Capital Investment Decision making
3
Leverage
Section 7
Management of Human Resources
1
Manpower Planning and job analysis
2
Recruitment and Training and development
3
Performance Appraisal
Section 8
Marketing of Services
1
Nature and Scope of Services
2
Services Marketing Mix and Gaps Model
3
Strategy for Services
Section 9
Rural Marketing
1
Concept Scope and Nature of rural markets
2
Rural Market Environment
3
Distribution
Section 10
Consumer Behavior
1
Consumer Behavior
2
The Consumer Decision Making Process
3
Consumer Learning and Sociological Influences on Consumer Decision Making
Section 11
Product and Brand Management
1
Product Concepts
2
Product Positioning
3
Brand Awareness
Section 12
International Business
1
Introduction to International Business
2
Ethics in International Business
3
Global trade institutions
Section 13
International Management
1
Global Business Environment
2
Global Logistics Management
3
Managing Across Cultures
Section 14
Strategic Management
1
Introduction and overview
2
Strategic Analysis and Choice
3
Distinctive competitiveness
Section 15
Operations Management
1
Goods, Services & Operations Management
2
Batching
3
Analytical decision making
Section 16
Global Capital Market
1
Introduction and overview
2
European, American and Japanese Markets
3
Multilateral Financial Institutions
Section 17
Advertising & Sales Management
1
Nature and Scope of Sales Management
2
Nature & Scope of Advertising Research
3
Advertising Budget
Section 18
Retail Management
1
Introduction and overview
2
Store Location and Layout
3
International Retailing
Section 19
Customer Relationship Management
1
Introduction to CRM
2
CRM Strategy
3
CRM Models

Advertising & Sales Management

Advertising Budget

Lesson is locked. Please Buy course to proceed.

Advertising & Sales Management Nature & Scope of Advertising Research
Complete
Retail Management Introduction and overview