Top MBA College in India | Business Management | MBA Program
MBA Marketing – Industry Integrated
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Course sections

Section 1
Foundations of Management
1
Introduction to Organizational Behavior
2
Basic concepts of management
3
Decision making
4
Foundations of Management Quiz 11/1/2021
14 questions
Section 2
Accounting for Managers
1
Basic Concepts and overview
2
Understanding of Financial Statements
3
Cost Control
Section 3
Basics of Marketing
1
Introduction & Consumer Behavior of Marketing
2
Market segmentation and Marketing Mix and Marketing Planning
3
Marketing organization, Evaluation and Controls
Section 4
Information Technology
1
Introduction
2
MS Office
3
Memory Hierarchy
Section 5
International Marketing
1
Overview of World Business and Framework of International Marketing
2
International Marketing and Environment
3
Planning for International Marketing
4
International Trade Barriers
5
International Marketing and Branding Decisions
6
International pricing policy
Section 6
Financial Management
1
Introduction and overview
2
Capital Investment Decision making
3
Leverage
Section 7
Management of Human Resources
1
Manpower Planning and job analysis
2
Recruitment and Training and development
3
Performance Appraisal
Section 8
Marketing of Services
1
Nature and Scope of Services
2
Services Marketing Mix and Gaps Model
3
Strategy for Services
Section 9
Rural Marketing
1
Concept Scope and Nature of rural markets
2
Rural Market Environment
3
Distribution
Section 10
Consumer Behavior
1
Consumer Behavior
2
The Consumer Decision Making Process
3
Consumer Learning and Sociological Influences on Consumer Decision Making
Section 11
Product and Brand Management
1
Product Concepts
2
Product Positioning
3
Brand Awareness
Section 12
International Business
1
Introduction to International Business
2
Ethics in International Business
3
Global trade institutions
Section 13
International Management
1
Global Business Environment
2
Global Logistics Management
3
Managing Across Cultures
Section 14
Strategic Management
1
Introduction and overview
2
Strategic Analysis and Choice
3
Distinctive competitiveness
Section 15
Operations Management
1
Goods, Services & Operations Management
2
Batching
3
Analytical decision making
Section 16
Global Capital Market
1
Introduction and overview
2
European, American and Japanese Markets
3
Multilateral Financial Institutions
Section 17
Advertising & Sales Management
1
Nature and Scope of Sales Management
2
Nature & Scope of Advertising Research
3
Advertising Budget
Section 18
Retail Management
1
Introduction and overview
2
Store Location and Layout
3
International Retailing
Section 19
Customer Relationship Management
1
Introduction to CRM
2
CRM Strategy
3
CRM Models

Customer Relationship Management

CRM Models

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Customer Relationship Management CRM Strategy
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