BBA Uttranchal University

BBA is more about managing Money, Resources, Time and People of an organization to run the business effectively efficiently and profitably. It is kind of balancing an act that requires special skills across many disciplines, including quantitative and soft skills to communicate and influence people through effective presentation. Organizations actively look for BBA graduates who have strong foundation for business practices, problem solving capabilities and managing people. Uttaranchal University offers BBA Program to students who are willing to work in the corporate world as business administrators.

The BBA Program gives students a strategic outlook on problems of business organization, setting up entrepreneurial ventures and run family businesses. The degree program is intended for those who wish to acquire business managerial knowledge and skills. The curriculum provides students with a strategic perspective on contemporary issues in management. The academic curriculum is a 3 years program, which involves comprehensive learning that would produce managers who are well-equipped with technical expertise and practical knowledge relevant to today’s globalized environment. This program provides students with practical orientation and broad specialization in marketing, finance, business statistics, human resource management and international business, etc. The program provides extensive on the shop practical training, with audio-visual support, class room sessions, case studies, seminar session, summer training and industrial visits.

Semester 1

1
OBBA-111 Managerial Economics
Credits: 4

OBBA-111 Managerial Economics

OBBA-112 - Business law

OBBA-113 - Fundamentals of Accounting

OBBA-114 - Communicative English (Business English)

OBBA - 115 - Fundamentals of Computing

Semester 2

OBBA-121 - Financial Management

OBBA-122- Strategic Management

OBBA-123 - Company Law

OBBA-124 - Environment Studies

OBBA-125- Principles of Management

Semester 3

OBBA-231 - Macroeconomics

OBBA-232 - Marketing of Services

OBBA-233 - Risk & Insurance Management

OBBA-234 - Business Statistics

OBBA-235 - Production & Operation Management

OBBA-236 - E- Commerce

Semester 4

OBBA-241- Business Mathematics

OBBA-242 - Human Resource Management

OBBA-243- International Business

OBBA-244 - Research Methods in Business Management

OBBA-245 - Personality Development

OBBA-246 - Advertisement & Sales Promotion

Semester 5

OBBA-351 -Quantitative Techniques for Management

OBBA-352- Management Accounting

OBBA-353 - (Finance)- International Finance (Marketing)- Personal Selling and Sales force Management (Human Resource)- HRD- System and Strategies

OBBA-354 - (Finance) Investment Banking and Financial Services (Marketing)- Retail Management (Human Resource)- Management of Industrial Relations

OBBA-355 - Project Report-I and Presentation

Semester 6

OBBA-361 - Compensation Management

OBBA-362 - Management Information System

OBBA-363 - (Finance)- Cost Accounting (Marketing)- International Marketing (Human Resource)- Cross Cultural HRM

OBBA-364 - (Finance)- Business Analysis and Valuation (Marketing)- Distribution and Supply Chain Management (Human Resource)- Training and Development

OBBA-365 - Project Report-II and Presentation

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