MBA Digital Marketing

Teacher
DBU Center of Excellence
Category:
MBA And Masters Program

MBA Digital Marketing has been designed to help you acquire full-stack digital marketing skills with tools & tactics. Learners will cover  26 different digital marketing modules that covers almost all the core concepts of the online marketing that help your or client’s business grow rapidly in online space. A special module focusing on internet marketing, working methodology, difference between traditional, inbound, and outbound marketing methodologies shall be taught.

Desh Bhagat University, Mandi Gobindgarh came into existence under Punjab Govt’s Desh Bhagat University Act. The university derives its spirit of foundation from freedom fighter Sr. Lal Singh Ji; who fought for the independence of India and in 1972 his efforts of social work & his services in the freedom struggle were recognized by awarding him with “Tamra Patra” by Govt. of India, hence the name Desh Bhagat was contemplated. DBU has been established with the mission of pursuing excellence in higher education as envisioned by Sr. Lal Singh Ji.

The university’s campus is at Mandigobindgarh, Punjab – India. The University has been established with the lofty mission of pursuing excellence in higher education by providing the young students a distinct and unique combination of academic, professional and personal development.

Fundamentals of Marketing

1
Basic of Digital Marketing
2
Introduction to Learning Management System
3
Style learning methodology

Introduction to Digital Marketing

1
Introduction and overview
2
Understanding Basics of HTML
3
Research of keywords With Google Planner

SEO (Search Engine optimization)

1
Introduction and overview
2
On & Off Page Optimization
3
Mobile SEO & SEO For CMS(Wordpress)

SMM(Social Media Marketing)

1
Introduction and Overview
2
Inbound & Social Media Marketing
3
ORM

Search Engine Algorithm

1
Introduction and Overview
2
Penalties and recoveries of search engine
3
Panda & Penguin Algorithms & Google’s Emd Updates

Search engine marketing(SEM)

1
PPC Training & PPC Account Setup
2
What is Tracking Code, Bidding, Quality Score & Landing Page
3
Campaign, Keywords & Ad group Performance Reports

Google Analytics

1
Analytics of your website
2
Google Search console
3
Google Tag Manager & Data Studio

Digital Marketing VS. Traditional Marketing

1
Difference between digital marketing & traditional marketing
2
Benefits of Traditional & Digital Marketing
3
How We Use Both Digital & Traditional Marketing

Website Planning Process

1
Understanding Domain Names & Domain Extensions
2
Types of Website & Planning & Conceptualising of a Website
3
Adding Domain Name, Webpages & Content & Plugins

Goggle Adwords and Online Display Advertising

1
Google AdWords Overview
2
Adwords account structure, Adwords Algorithm
3
Creating ads, Display & Contextual Advertising

Email Marketing

1
Introdjuction & Overview
2
Types of email marketing- Opt-in & bulk emailing
3
Top email marketing software’s & a glimpse of how to use them

Lead Genenration For Business

1
Understanding lead generation for business, landing pages, & thank-you page
2
What is A/B testing
3
Understanding lead funnel

Content Marketing

1
Introduction and Overview
2
About Authority Blog
3
Understanding Second Customer & Its Importance

App Store Optimization

1
Introduction and Overview
2
How Google Play ranking works
3
App Analytics tools

Affiliate Marketing

1
Introduction and 3 A’s of affiliate marketing
2
Affiliate marketing scenario in India
3
Top Affiliate Network in the World

Blogging & Freelancing To Make Money

1
Introduction and Overview
2
Placing ads on your blog
3
Get Adsense Approval By Google

Online Reputation Management

Brand Marketing And Awareness

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Enrolled: 22 students
Duration: 2 Years
Lectures: 48
Level: Post Graduate