Top MBA College in India | Business Management | MBA Program
MBA Digital Marketing
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Course sections

Section 1
Fundamentals of Marketing
1
Basic of Digital Marketing
2
Introduction to Learning Management System
3
Style learning methodology
Section 2
Introduction to Digital Marketing
1
Introduction and overview
2
Understanding Basics of HTML
3
Research of keywords With Google Planner
Section 3
SEO (Search Engine optimization)
1
Introduction and overview
2
On & Off Page Optimization
3
Mobile SEO & SEO For CMS(Wordpress)
Section 4
SMM(Social Media Marketing)
1
Introduction and Overview
2
Inbound & Social Media Marketing
3
ORM
Section 5
Search Engine Algorithm
1
Introduction and Overview
2
Penalties and recoveries of search engine
3
Panda & Penguin Algorithms & Google’s Emd Updates
Section 6
Search engine marketing(SEM)
1
PPC Training & PPC Account Setup
2
What is Tracking Code, Bidding, Quality Score & Landing Page
3
Campaign, Keywords & Ad group Performance Reports
Section 7
Google Analytics
1
Analytics of your website
2
Google Search console
3
Google Tag Manager & Data Studio
Section 8
Digital Marketing VS. Traditional Marketing
1
Difference between digital marketing & traditional marketing
2
Benefits of Traditional & Digital Marketing
3
How We Use Both Digital & Traditional Marketing
Section 9
Website Planning Process
1
Understanding Domain Names & Domain Extensions
2
Types of Website & Planning & Conceptualising of a Website
3
Adding Domain Name, Webpages & Content & Plugins
Section 10
Goggle Adwords and Online Display Advertising
1
Google AdWords Overview
2
Adwords account structure, Adwords Algorithm
3
Creating ads, Display & Contextual Advertising
Section 11
Email Marketing
1
Introdjuction & Overview
2
Types of email marketing- Opt-in & bulk emailing
3
Top email marketing software’s & a glimpse of how to use them
Section 12
Lead Genenration For Business
1
Understanding lead generation for business, landing pages, & thank-you page
2
What is A/B testing
3
Understanding lead funnel
Section 13
Content Marketing
1
Introduction and Overview
2
About Authority Blog
3
Understanding Second Customer & Its Importance
Section 14
App Store Optimization
1
Introduction and Overview
2
How Google Play ranking works
3
App Analytics tools
Section 15
Affiliate Marketing
1
Introduction and 3 A’s of affiliate marketing
2
Affiliate marketing scenario in India
3
Top Affiliate Network in the World
Section 16
Blogging & Freelancing To Make Money
1
Introduction and Overview
2
Placing ads on your blog
3
Get Adsense Approval By Google
Section 17
Online Reputation Management
Section 18
Brand Marketing And Awareness

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