2. Principles of Marketing

Section 1

Semester 1

Section 2

Fundamentals of Management

1

Fundamentals of Management

Section 3

Business Mathematics

1

Business Mathematics

Section 4

Managerial Economics

1

Managerial Economics

Section 5

Financial Accounting

1

Financial Accounting

Section 6

Environmental Studies

1

Environmental Studies

Section 7

English

1

English

Section 8

Semester 2

Section 9

1. Macro economics

1

1. Macro economics

Section 10

2. Organisational Behaviour

1

2. Organisational Behaviour

Section 11

3. Business ethics and corporate responsibilities

1

3. Business ethics and corporate responsibilities

Section 12

4. Hindi

1

4. Hindi

Section 13

5. Communication Lab

1

5. Communication Lab

Section 14

Semester 3

Section 15

1. Management Accounting

1

1. Management accounting

Section 16

2. Principles of Marketing

1

2. Principles of Marketing

Section 17

3. Business Law

1

3. Business Law

Section 18

4. IT tools for Business

1

4. It tools for Business

Section 19

5. Universal Human Values

1

5. Universal Human Values

Section 20

Semester 4

Section 21

1. Digital Marketing

1

1. Digital Marketing

Section 22

2. Income Tax

1

2. Income Tax

Section 23

3. Personal Selling & Salesmanship

1

3. Personal Selling & Salesmanship

Section 24

4. Indian Constitutions

1

4. Indian Constitutions

Section 25

5. Entrepreneurship Development & Management

1

5. Entrepreneurship Development & Management

Section 26

6. NSS/NCC/ Cultural/ Sports/ Health & Yoga

Section 27

Semester 5

Section 28

1. Business Policy & Strategy

1

1. Business Policy & Strategy

Section 29

2. Financial Management

1

2. Financial Management

Section 30

3. Operational Management

1

3. Operational Management

Section 31

4. DSE-I Specialization

1

4. DSE-I Specialization

Section 32

5. DSE-II Specialization

1

5. DSE-II Specialization

Section 33

6. Summer Training Report

1

6. Summer Training Report

Section 34

Semester 6

Section 35

1. Management Information system

1

1. Management Information system

Section 36

2. DSE – III Specialization

1

2. DSE – III Specialization

Section 37

3. DSE –IV Specialization

1

3. DSE –IV Specialization

Section 38

Elective specializations

Section 39

1. Banking Finance & Insurance Services

Section 40

2. Human Capital Management

Section 41

3. Digital Marketing

Section 42

4. ENTREPRENEURSHIP

Section 43

Bachelor of Business Administration (BBA)

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Course sections

Semester 1

Fundamentals of Management

Business Mathematics

Managerial Economics

Financial Accounting

Environmental Studies

English

Semester 2

1. Macro economics

2. Organisational Behaviour

3. Business ethics and corporate responsibilities

4. Hindi

5. Communication Lab

Semester 3

1. Management Accounting

2. Principles of Marketing

3. Business Law

4. IT tools for Business

5. Universal Human Values

Semester 4

1. Digital Marketing

2. Income Tax

3. Personal Selling & Salesmanship

4. Indian Constitutions

5. Entrepreneurship Development & Management

6. NSS/NCC/ Cultural/ Sports/ Health & Yoga

Semester 5

1. Business Policy & Strategy

2. Financial Management

3. Operational Management

4. DSE-I Specialization

5. DSE-II Specialization

6. Summer Training Report

Semester 6

1. Management Information system

2. DSE – III Specialization

3. DSE –IV Specialization

Elective specializations

1. Banking Finance & Insurance Services

2. Human Capital Management

3. Digital Marketing

4. ENTREPRENEURSHIP

5. BUSINESS ANALYTICS

Questions

2. Principles of Marketing

2. Principles of Marketing

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